MORE THAN JUST A GAME
Sports teach us to be teammates and leaders, to bounce back, never back down, and push our limits.
But many young athletes face barriers that prevent them from stepping on the field and giving it their all.
Everyone deserves the right to engage in sport. That’s why we’re committed to creating opportunities
for millions of youth to engage in sports by 2030, breaking down barriers for those who strive for more.
Sports teach us to be teammates and leaders, to bounce back, never back down, and push our limits. But many young athletes face barriers that prevent them from stepping on the field and giving it their all.
Everyone deserves the right to engage in sport. That’s why we’re committed to creating opportunities for millions of youth to engage in sports by 2030, breaking down barriers for those who strive for more.
“EVERYONE DESERVES THE RIGHT
TO EXPERIENCE THE POWER OF SPORT.”
TO EXPERIENCE THE POWER OF SPORT.”
“EVERYONE DESERVES THE RIGHT TO EXPERIENCE THE POWER OF SPORT.”
Pathways
We’re working with communities around the world to help build programs, places, and infrastructure to drive engagement in sport for EVERYONE by:
• Impacting 20 communities with UA Sports Zone
• Expanding women’s UA Next programming
• Tackling the cost barrier of sport
People
So many coaches and organizations already create impact in their communities, so we’re celebrating, elevating, and developing new ones by:
• Leveling the coaching landscape
• Supporting key community partners
• Launching a collegiate program for HBCUs and HSIs
Performance
Athletes need the right tools to reach their best, so we’re working to ensure our gear, resources, and tech are available to all athletes by:
• Helping women keep evolving the way they
train, compete, and recover
• Making running a more inclusive sport
• Delivering footwear innovations across playing fields