project rock proving ground

YOUR LEGACY
STARTS NOW

“Whatever dream you’re chasing, no matter how long you’ve been at it, or how long it might take you: The true test will always be today. It’s either One Day, or Day One.” – Dwayne Johnson

Men's Project RockWomen's Project Rock

DISRUPTORS STAY HUNGRY

Inspired by Hawaii’s McKinley High School, where as a 14-year-old freshman, Dwayne Johnson learned his “grit in the dirt” mentality. This new pack of innovative training gear was designed for those who know that disruption doesn’t wait, excuses do.

Men's Project Rock

FEELS SOFT.
WORKS HARD. NEXT.

“The culture at McKinley High instilled a hunger in all of us, to train hard, push forward and lead the pack through. We learned disruption was an instinct, but the work was a choice.” – Dwayne Johnson

Women's Project Rock
project-rock-hero-banner-kids-mb

the next generation of disruptors

"The grind doesn't end with the wins or the losses. The medals, trophies, or championships. The work ethic, discipline and kindness is what guides our Project Rock kids for life." - Dwayne Johnson

Kid's Project Rock

"When it comes to the path that's been traveled before, we honour those before us—and now let's make our own path."

-Dwayne Johnson