Effective Date of this version: August 03 2023

Welcome to Under ArmourĀ® Official Store ('we,' 'our,', or 'us,').This Cookies Policy explains how we use cookies and similar tracking technologies when you visit our website use our shopping app. By continuing to browse our website or using our shopping app, you consent to the use of cookies as described in this policy.

What are Cookies?

Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the website owners and help improve your browsing experience.

Cookies Delivered by Third Parties

In addition to the cookies we deliver to your computer through our website and shopping app, certain third parties may deliver cookies to you for various reasons. For example, we use Google Analytics, a web analytics tool that helps us understand how visitors engage with our website and shopping app. To learn more about Google Analytics and how they use cookies, please visit their website. Other third parties may also deliver cookies to your computer for the purpose of tracking your online behaviours across non-affiliated websites and delivering targetedadvertisements either on our website, shopping app, or other websites.

Your Choices about Third-Party Cookies

You have choices about the collection of information by third parties on our website and shopping app:

  • Google Analytics: If you don't want information about your visit to our website and shopping app sent to Google Analytics, you may download an Opt-out Browser Add-on from their website. Please note that the Add-on does not prevent information from being sent to Under Armour South Africa.
  • Interest-Based Information: If you would like to opt-out of having interest-based information collected by certain entities during your visits to our website or shopping app, you can visit an industry-developed opt-out website that contains mechanisms for choosing whether each listed entity may collect and use data for online behavioural advertising purposes. Please note that this opt-out mechanism is device-specific. If you wish to opt-out from having interest-based information collected across all devices, you need to visit the opt-out page from each device.

Browser Settings and Deleting Cookies

In addition to the options provided above, you can also manage cookies through your web browser settings. Most browsers allow you to control cookies, including whether to accept them and how to remove them. However, please be aware that disabling or deleting cookies may impact your ability to use certain features of our website and shopping app.

Updates to this Policy

We may update this Cookies Policy from time to time to reflect changes in our use of cookies and related technologies. When we make significant changes to this policy, we will notify you through a notice on our website or other appropriate means.

Contact Us

If you have any questions or concerns about our use of cookies or this Cookies Policy, please contact us at